{"id":1360,"date":"2025-12-01T17:23:20","date_gmt":"2025-12-01T16:23:20","guid":{"rendered":"https:\/\/tradalacarta.com\/portfolio\/com-adaptem-la-identitat-culinaria-del-restaurant-neichel-a-una-carta-internacional-sense-perdre-la-seva-essencia\/"},"modified":"2026-02-09T14:38:32","modified_gmt":"2026-02-09T13:38:32","slug":"com-adaptem-la-identitat-culinaria-del-restaurant-neichel-a-una-carta-internacional-sense-perdre-la-seva-essencia","status":"publish","type":"portfolio","link":"https:\/\/tradalacarta.com\/ca\/portfolio\/com-adaptem-la-identitat-culinaria-del-restaurant-neichel-a-una-carta-internacional-sense-perdre-la-seva-essencia\/","title":{"rendered":"Com adaptem la identitat culin\u00e0ria del Restaurant Neichel a una carta internacional sense perdre la seva ess\u00e8ncia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1360\" class=\"elementor elementor-1360 elementor-929\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0755963 e-flex e-con-boxed e-con e-parent\" data-id=\"0755963\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-24d9896 e-con-full e-flex e-con e-child\" data-id=\"24d9896\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1877aa7 e-con-full e-flex e-con e-child\" data-id=\"1877aa7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e77615 elementor-widget elementor-widget-heading\" data-id=\"4e77615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/tradalacarta.com\/portfolio\/\">Portfolio<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0fc9fd elementor-widget elementor-widget-heading\" data-id=\"d0fc9fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Com adaptem la identitat culin\u00e0ria del Restaurant Neichel a una carta internacional sense perdre la seva ess\u00e8ncia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d64f3e e-con-full e-flex e-con e-child\" data-id=\"3d64f3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd21782 elementor-widget elementor-widget-image\" data-id=\"fd21782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"360\" height=\"194\" src=\"https:\/\/tradalacarta.com\/wp-content\/uploads\/2025\/12\/neichel-restaurant-logo.png\" class=\"attachment-full size-full wp-image-1293\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-116d91a e-flex e-con-boxed e-con e-parent\" data-id=\"116d91a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-80ef235 e-con-full e-flex e-con e-child\" data-id=\"80ef235\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5c42f59 e-con-full e-flex e-con e-child\" data-id=\"5c42f59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4ee5c5 elementor-widget elementor-widget-heading\" data-id=\"f4ee5c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1862f56 e-con-full e-flex e-con e-child\" data-id=\"1862f56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-224ff19 elementor-widget elementor-widget-text-editor\" data-id=\"224ff19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El Restaurant Neichel es va consolidar, durant la seva traject\u00f2ria, com un dels grans referents de l&#8217;alta cuina a Barcelona sota la direcci\u00f3 del xef Jean-Louis Neichel, que va barrejar amb mestria les arrels franceses amb la tradici\u00f3 mediterr\u00e0nia per crear una proposta pr\u00f2pia, refinada i reconeguda internacionalment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84c5f97 e-con-full e-flex e-con e-child\" data-id=\"84c5f97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4389cbc e-con-full e-flex e-con e-child\" data-id=\"4389cbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b02c18e elementor-widget elementor-widget-image\" data-id=\"b02c18e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/tradalacarta.com\/wp-content\/uploads\/2025\/12\/Neichel-1.jpeg\" class=\"attachment-full size-full wp-image-1291\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83b606e e-con-full e-flex e-con e-child\" data-id=\"83b606e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27dada2 elementor-widget elementor-widget-image\" data-id=\"27dada2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"735\" height=\"980\" src=\"https:\/\/tradalacarta.com\/wp-content\/uploads\/2025\/12\/Neichel-2.jpeg\" class=\"attachment-full size-full wp-image-1289\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db53888 e-flex e-con-boxed e-con e-parent\" data-id=\"db53888\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c529d9e e-con-full e-flex e-con e-child\" data-id=\"c529d9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9f05850 e-con-full e-flex e-con e-child\" data-id=\"9f05850\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-457bc03 elementor-widget elementor-widget-heading\" data-id=\"457bc03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El repte i el nostre enfocament<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5ccbe1 elementor-widget elementor-widget-text-editor\" data-id=\"d5ccbe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La nostra ag\u00e8ncia va tenir l&#8217;honor d&#8217;encarregar-se de la traducci\u00f3 de les cartes i els men\u00fas durant els anys que va estar en actiu, un treball que va representar molt m\u00e9s que la mera transposici\u00f3 ling\u00fc\u00edstica: va implicar comprendre i traslladar a l&#8217;altre idioma la identitat del restaurant, el to, l&#8217;eleg\u00e0ncia i les refer\u00e8ncies gastron\u00f2miques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-459d55a elementor-widget elementor-widget-text-editor\" data-id=\"459d55a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Traduir les cartes i men\u00fas del Restaurant Neichel va suposar assumir un nivell d&#8217;exig\u00e8ncia d&#8217;acord amb la talla de l&#8217;establiment:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-685c9ff e-con-full e-flex e-con e-child\" data-id=\"685c9ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-589778e e-con-full e-flex e-con e-child\" data-id=\"589778e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3f121 elementor-widget elementor-widget-heading\" data-id=\"3c3f121\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Traduir la identitat i el llenguatge propi del restaurant<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80aa19c elementor-widget elementor-widget-text-editor\" data-id=\"80aa19c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La nostra ag\u00e8ncia es va encarregar durant anys de la traducci\u00f3 de les seves cartes i men\u00fas, una feina que va anar molt m\u00e9s enll\u00e0 de canviar paraules. Va implicar comprendre la identitat del restaurant, el to, l&#8217;eleg\u00e0ncia i totes les refer\u00e8ncies gastron\u00f2miques que el definien.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9870544 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9870544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae13b96 e-con-full e-flex e-con e-child\" data-id=\"ae13b96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d18af7c elementor-widget elementor-widget-heading\" data-id=\"d18af7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Adaptar t\u00e8cniques, producte i alta cuina sense perdre l'esperit del xef<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-561f005 elementor-widget elementor-widget-text-editor\" data-id=\"561f005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Neichel treballava amb producte de mercat, t\u00e8cniques d\u2019alta cuina i presentacions molt cuidades. Cada descripci\u00f3 havia de respectar aquest nivell, mantenint la intenci\u00f3 del xef i la coher\u00e8ncia del men\u00fa en conjunt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af35745 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"af35745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff5af80 e-con-full e-flex e-con e-child\" data-id=\"ff5af80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fbede9 elementor-widget elementor-widget-heading\" data-id=\"1fbede9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un projecte que demostra la nostra capacitat en entorns exigents<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97967ee elementor-widget elementor-widget-text-editor\" data-id=\"97967ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tot i que el restaurant va tancar el 2015, aquella tasca continua sent un referent: un exercici de traducci\u00f3 en un context complex, amb terminologia especialitzada i un p\u00fablic internacional. Una mostra de la nostra capacitat per adaptar cartes de restaurants emblem\u00e0tics mantenint la veu en qualsevol idioma.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79d3995 e-flex e-con-boxed e-con e-parent\" data-id=\"79d3995\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-80bdcc0 e-con-full e-flex e-con e-child\" data-id=\"80bdcc0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1d0b63c e-con-full e-flex e-con e-child\" data-id=\"1d0b63c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ac0c62 elementor-widget elementor-widget-image\" data-id=\"8ac0c62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"1031\" src=\"https:\/\/tradalacarta.com\/wp-content\/uploads\/2025\/12\/Neichel-4.jpeg\" class=\"attachment-full size-full wp-image-1292\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b44a3c5 e-con-full e-flex e-con e-child\" data-id=\"b44a3c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bd9089 elementor-widget elementor-widget-heading\" data-id=\"0bd9089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El resultat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75ce759 elementor-widget elementor-widget-text-editor\" data-id=\"75ce759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En definitiva, la traducci\u00f3 del Restaurant Neichel esdev\u00e9 un cas d&#8217;\u00e8xit dins la nostra cartera: <strong>un projecte que va reflectir la complexitat de l&#8217;alta cuina, la import\u00e0ncia de la coher\u00e8ncia ling\u00fc\u00edstica i el valor de comunicar l&#8217;experi\u00e8ncia gastron\u00f2mica m\u00e9s enll\u00e0 de l&#8217;idioma<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2bf97a e-flex e-con-boxed e-con e-parent\" data-id=\"a2bf97a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d4eb19 e-con-full e-flex e-con e-child\" data-id=\"6d4eb19\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08f8798 elementor-widget elementor-widget-heading\" data-id=\"08f8798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Necessites traducci\u00f3 professional<br>per a les teves cartes?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe332f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1fe332f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/tradalacarta.com\/ca\/contacte\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demana'ns informaci\u00f3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":1291,"template":"","class_list":["post-1360","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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